Have you ever wondered what drives your loyalty to your favorite local restaurant over any other chain restaurants? Believe it or not, it is the feeling and experience you take with you every time you or your loved ones visit the place. It is the unique memory of the area, which makes you want to return to the restaurant every single time.
Why is it then a franchise restaurant fails to create a lasting impression? Before we know why it is best to choose a local restaurant, let us first know the meaning of local and chain restaurants.
A local or independently-owned restaurant is one that is not associated with any business house or corporation and is run as a sole proprietorship. The decision-making ability of all operations lies with the owner. Local restaurants enjoy their freedom and can engage in marketing and other options to generate increased footfall. You feel at ease in a local restaurant as you can enjoy family time in a home-like environment and enjoy the food.
Chain or Franchise Restaurants
A franchised restaurant is a restaurant brand that has its turn-key system, finance, and support but is also bound to the corporate chain’s rules and regulations.
Why Choose Independent Restaurants Over Chain Restaurants?
While chain restaurants may be easily accessible in multiple locations, individual restaurants carry their own set of advantages, some of which are listed below:
1) Independent Restaurants Are Unique
You can enjoy unique experiences at an independent restaurant, which provides great ambiance and delicious food to its customers. On the contrary, chain restaurants have to follow a particular brand legacy for consistent customer experience. Independent restaurants have the freedom to bring customized food and ambiance for you, which is also influenced by the culture of the locality.
2) Service is Important
Operated by a close-knit team that can be the family of the owner, independent restaurants survive on providing excellent customer service, so you can guarantee the service is going to be incredibly attentive. These restaurants are smaller in size, and hence the staff can be more attentive to the needs of the customers.
3) Flexibility Matters
Chain restaurants are required to follow a set of rules across their branches as prescribed by the brand. But in local restaurants, the regulations and ingredients of the food can be altered based on the location and your individual or collective group demands.
4) Quick Action on Your Feedback
In case you give feedback to a chain restaurant, it may take a long time to reach the person in charge, and it can take a very long time to implement the same. But in a local restaurant, immediate changes can be applied, which enhances your loyalty to the restaurant and builds goodwill.
5) You’re Supporting a Local Business
By opting for a local restaurant, you can support a local small scale business and help build referrals for the same. Chain restaurants, on the other hand, do not require any publicity or references as they already have great advertising plans in place.
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